Meet Our Founder
With more than 20 years supporting visionary CEOs, founders, and C-suite leaders, Rocio has built her career mastering what many talk about but few truly understand — the art of being a strategic, indispensable Executive Assistant. She has led at the highest levels, managing complex operations, anticipating needs before they surface, and creating seamless partnerships rooted in trust, communication, and influence.
But what makes Rocio different is this: she’s lived the role.
Not as an observer — as a career EA in the room, at the table, and behind the scenes where the real work happens. She knows the pressure, the pace, the expectations, and the invisible details that turn a strong assistant into a powerhouse leader.
Her excellence has been recognized at the highest level, earning her the Silicon Valley Administrative Assistant of the Year – Spirit Award, presented by The Admin Awards — widely known as the “Academy Awards for Admins,” honoring the most exceptional administrative professionals in the country.
After two decades of mentoring and coaching assistants throughout her career, Rocio founded Élevé to bring something the EA world has long been missing: high-touch, real-world development designed exclusively for Executive Assistants who want to sharpen their edge, elevate their presence, and operate as true strategic partners.
Her coaching is not theoretical. It’s practical. It’s refined. It’s built from real experience — the kind earned through years of solving the problems no one saw coming and creating order inside chaos.
At Élevé, Rocio’s mission is simple:
to elevate exceptional assistants into indispensable, confident, strategic partners.